Some business principles are obvious.
Others are not. Although most professionals
agree that dedication to career
goals will produce positive results, a
smaller percentage of business professionals actually
take the time to focus on their fitness goals.
But body and business go hand-in-hand. So
if you’re looking for a solution to better business
performance, it’s time to put exercise on
the weekly agenda.
The Real Bottom Line
Rick McCotter, owner of McCotter Ford-Mercury,
is very aware of how the current economic slowdown
has affected consumers’ buying decisions.
Customers have tightened their purse strings,
and purchases such as new cars are being prioritized
as a luxury rather than a necessity. But
McCotter isn’t sweating it out at the dealership.
He is sweating it out—literally—at the Parrish
Health & Fitness Center.
“Of course, with car sales the way they are
now, there’s a lot of stress and anxiety,” McCotter
says. “But I don’t have that stress and worry.
Exercise is a great neutralizer.”
The 47-year-old business owner faithfully
works out at the gym four times a week and
runs approximately 10 miles a week. He says his
No. 1 motivation
to stay physically
fit is to maintain
quality of life.
in the best
shape of my
life,” he says.
is better, I have more energy, and my mind is
more alert. Of course, all those things benefit
McCotter hired master personal trainer Iris
Davis when he reached a plateau in his fitness
goals. Now he says he is right where he wants to be. “When I’m disciplined about staying
healthy, I perform better at work,” McCotter
says. “That’s the real bottom line.”
Fitness and the City
For Marcia Gaedcke and Emma Richard of the
Titusville Area Chamber of Commerce, maintaining
a city that’s desirable for business and tourism
requires creativity, fl exibility and a limitless
supply of energy.
“We work a lot of hours, and when you’re out
representing the city and talking with people,
you can’t be tired and miserable,” says Gaedcke,
chamber president. “I feel better when I exercise,
and that carries over professionally.”
Gaedcke and Richard prefer a variety of
group fi tness classes and equipment options.
are what’s best about
the Parrish gym. They
are real people,” says
Richard, director of
“Sheila [Lenoir] is
right in the water
working out with us,
and she gets tired
just like we do—and
she lets us know.”
The pair are committed to making time for
exercise because of their risk status for heart
disease or an attack. They have noticed changes
in their endurance, while keeping up with a
demanding and often chaotic schedule. “I’m
defi nitely not as exhausted at the end of the day,”
A Firm Foundation
Flexibility has been invaluable in helping Micah
Loyd stick to his fi tness regimen. Vice president
of Gene Loyd Contracting Co., Loyd never
knows what a day will bring. But he looks forward
to blowing off steam at the Parrish Health
& Fitness Center at least three times per week.
“I’m not trying to be Mr. Olympia,” he says.
“I’m just trying to stay healthy and active. I
have to be fl exible because I have a family and
a business. I fi t in my workouts at lunch, in the
evenings or whenever I can, but I’m consistent.
You have to keep it up.”
Loyd says he’s always been active, but exercise
is especially important in his high-stress
line of work.
“It helps my business because I can really
put my best foot forward when I’m in shape,
well-rested and just feeling better about myself,”
Fitness Can be Fun
Don’t just stand there! Get moving and have some fun at the Parrish
Health & Fitness Center with a variety of classes, including belly dancing,
Zumba and swimming to name just a few. Check it out at
parrishmed.com under “Programs & Services.”